منابع مشابه
Customer Loyalty in E-Commerce
The high cost of attracting new customers on the Internet and the relative difficulty in retaining them make customer loyalty an essential asset for many online vendors. In the non-Internet marketplace, customer loyalty is primarily the product of superior service quality and the trust that such service entails. This study examines whether the same applies with online vendors even though their ...
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گسترش سریع تکنولوژی و اینترنت مسیر شرکت ها را به نگهداری وفاداری مشتریان الکترونیکی معطوف کرده است. وفاداری مشتریان یک حوزه بسیار جالب برای شرکت ها می باشد و وفاداری مشتریان تاثیر مستقیم بر درآمد و سودزایی شرکتها دارد. با توجه به اهمیت وفاداری مشتری، ما به جستجوی سه مشکل اصلی تحقیق پرداختیم که آن ها مهمترین موانع برای حفظ حیات کسب و کارهای اینترنتی هستند که عبارت از تعویض های متعدد مشتری، هزینه...
15 صفحه اولCustomer Loyalty in e-Commerce Settings: An Empirical Study
The aim of this paper is to investigate the impact of individual dimensions of perceived service quality on customer satisfaction, trust and loyalty in e-commerce settings. Empirical results indicate that the perceived service quality has positive direct effects on both customer satisfaction and trust. The results also show that customer satisfaction appears to have a positive direct effect on ...
متن کاملCustomer Satisfaction and Loyalty of E-commerce in India
The fierce competition in E-commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, measuring the parameters which drive customer satisfaction is very important for the long-term growth of the businesses. This research work makes an attempt to identify the factors which influence the loyalty and satisfaction of customers in organized E-comm...
متن کاملE-commerce Model Dynamics
E-commerce is a dynamic, quickly changing phenomenon. This implies that e-commerce firms are constantly evolving from one model to another very rapidly. There would be many ways to explain the dynamics of e-commerce models, including economics, configuration, and maturity. This paper presents an economic model to explain the adoption, growth, and withdrawal process of a new business model.
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ژورنال
عنوان ژورنال: Mediterranean Journal of Social Sciences
سال: 2013
ISSN: 2039-9340,2039-2117
DOI: 10.5901/mjss.2013.v4n9p547